Announced today, the independent games developer, Gogo Cloud Gaming (GCG Asia), has announced that they will be pivoting development from creating games for the cloud to developing the underlying technology for cloud gaming.
This interesting shift of priorities would put GCG Asia in line to reach a market that "is expected to reach 50 million" users by 2028.
"There are more than 3 million cloud gaming platform users in Asia currently. GCG feels there is ample room to grow. We are confident we can capture a major portion of cloud gaming enthusiasts with our upcoming service," said CEO Dion Tan.
The company has stated that its upcoming remote streaming technology will promise a lag-free, high-quality streaming experience.
The name of their new service is Xmech, and with it, they will be rolling out the service at the same time that 5G will begin to roll out across Asia. 5G connectivity will allow them to target the smartphone market more efficiently than before it, as 5G will allow for improved latency and download speeds.
GCG Asia is also trialing their remote streaming tech in the enterprise market to see if it would be a viable remote support/access application.
"The pandemic has opened up different avenues for us. We have seen great interest in using our technology for remote working purposes among creative professionals working in broadcasting, production and post-production," Tan explained.
No specific rollout date was given, but the CEO mentioned that it would be around the third quarter of 2021.
A cloud gaming platform focused on the Asian market would be helpful to the current cloud gaming users in Asia. There are very few cloud gaming services in these countries that could offer a low-latency gaming solution compared to buying a new computer.
However, GCG Asia's statement of their technology being "lag-free" seems a bit unreal. Cloud Gaming is never lag-free, as there is some latency from your device to the data center and back to your device. Throw in a mouse and keyboard, and that adds a few extra milliseconds of latency.
I hope it succeeds, but it has also piqued my interest to know how much of their talk is accurate or just marketing?