This new service is targeting Vodafone Italy mobile subscribers. Much like other cloud gaming services, this service will be available to play on your favorite iOS or Android devices, as well as your PC.
According to the announcement, the cloud gaming service will require the use of Vodafone's mobile network.
"We believe cloud game is the future trend; and there is no better place to launch our cloud games service than in Italy, which is often the pioneering country in many industries. We are confident Vodafone Italy will continue to be a trend setter in the cloud game space," Wesley Kuo, CEO of Ubitus.
GameNow will have a catalog of over 90 game titles that are focused on its Italian customers. This includes games that are available in Italian and games developed by Italian studios/developers.
The service will be available for €9.99 per month and includes a one-month free trial.